Labubus might have captured the minds and wallets of millions of people, but that might not be enough to save its owner.
According to a Bloomberg report, Labubu owner Pop Mart has seen its stock price drop by 60 percent since August 2025. This resulted in a share loss of around $33 billion.
It’s an incredibly sharp drop from where Pop Mart used to be just last year.
As the report noted, the popularity of Labubu helped Pop Mart’s stock price skyrocket by 300 percent in 2025. Labubu played a huge role – sales of the weirdly cute monsters accounted for 40 percent of Pop Mart’s total revenue for 2025. This was up from 23 percent in 2024.
However, things are trending downward. Pop Mart has been unable to diversity Labubu to anything else other than plush toys. Compounding matters, the company’s other brands, including Crybaby and Molly, aren’t selling as well as expected.
The end result is a company in Pop Mart that isn’t doing well and might not have much relief in the horizon.
This isn’t to say Pop Mart can’t turn things around. However, its dependence on Labubu could be its undoing. Plenty of collectible toys have come and gone over the years, and Labubu could eventually join those ranks.
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